Veteran broadcaster George Stroumboulopoulos is undertaking a cross-country tour this summer on behalf of collaborative industry effort, MADE | NOUS, asking Canadians “What Canadian film and television MADE you?”
The MADE | NOUS campaign – which includes partners like the Canada Media Fund (CMF), Telefilm, the Canadian Media Producers Association, Bell Media, CBC, Corus Entertainment, and Quebecor, among others from the broadcast and production sectors – shines a spotlight on the achievements of Canadian storytellers across film, TV and digital media, encouraging audiences to discover and celebrate their work.
Starting in Vancouver on July 25 and concluding in Toronto in September, Stroumboulopoulos will journey across Canada, accompanied by a film crew, making stops along the way in Edmonton, Calgary, Montreal, Saint John, Moncton, P.E.I., and Nunavut.
MADE | NOUS said in an announcement that the nationwide campaign will bring together “everyday Canadians and national icons to reflect on the stories that have defined their identities, strengthened their communities and deepened their sense of belonging, both at home and abroad.”
Stroumboulopoulos said he’s excited to be part of the ambitious undertaking.
“I have been lucky to meet so many of you Canadians over the years, and you’ve shared stories about how a Canadian television show or movie deeply affected you—whether it inspired you to live more authentically, to better understand your roots and this country’s history, or maybe even to pursue a career path. These are the kinds of stories that we’re searching for, the Canadian stories that MADE you,” he said.
“From Jesus of Montreal and FUBAR to The Tragically Hip documentaries, Schitt’s Creek, Degrassi, or Heartland, every Canadian has that one film or series that left a mark. This road trip is about honouring those defining screen moments while exploring the themes that have long preoccupied us and the questions that still remain,” added Valerie Creighton, President and CEO, Canada Media Fund. “At a time when Canadians are more eager than ever to connect with our identity, this campaign has the power to ignite a national conversation, and we’re beyond thrilled to have George Stroumboulopoulos leading the charge on the ground.”
Québécois comedian Rosalie Vaillancourt will kick off her own tour for MADE | NOUS in her home province in August, before heading to the Maritimes to connect with French-Canadians and spotlight French-language stories reflecting and shaping francophone culture in Canada.
