David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail : davidbray@brayandpartners.com  

Websites: brayandpartners.com, davidbray.ca

In terms of radio measurement, we remain in a state of confused and confusing. Significant methodology changes are on the near horizon. PPM markets will continue to live with low sample sizes. Numeris is preparing to replace diaries with a different approach. They explored and analysed two alternatives before settling on one. That decision has yet to be formally announced. It has been confirmed that diaries will continue to be the currency for both fall 2025 and spring 2026 books. The assumption is that a parallel release using the new methodology will be released in spring 2026. 

That would leave us with three different approaches, one each for Numeris (previously diary) markets, the smaller radioCount markets and the larger PPM markets. Not to mention all of the former diary markets dropped by Numeris and left without measurement. All of this will undoubtedly result in very significant changes in the way radio is bought and sold. 

With this book, radio retains an average weekly reach of 80% for Canadians A12+. In home represents 50% of tuning. Out of home represents 50% of tuning. For Canadians, 11% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The latest PPM release from Numeris completes the 14-week period covering May 26, 2025-Aug. 31, 2025. Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to boom 97.3, delivering an 11.1% share for A12+ (down from 12.5%). boom comes out on top with Women 25-54 with a 12.2% share (down from 13.9%), closely followed by CHFI with 11.6%. For Men 25-54, KiSS 92.5 leads with an 11.7% share, followed by boom and 680 News, both with 10.2%. boom is out in front for M18-34 with an 11.2%, followed by Q107 at 10.6%, 680 News (10.5%), KiSS (10.2%) and 102.1 The Edge with 10.0%. CHFI is #1 for F18-34, with a 15.4% share, followed by KiSS 92.5 with 15.0%. 

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 15.7% share of hours tuned (up from 14.1%). Taking the top spot for F25-54, is 94.5 Virgin Radio with a 16.7 % share (up from 10.3%). Rock 101 holds the lead for M25-54 listeners, delivering an 18.4% share (up from 11.7%). Virgin is out in front for M18-34 with a 15.0% share of hours tuned. When it comes to Women 18-34, Virgin takes a lead with 19.5% (up from 6.7%). 

Edmonton: CISN takes #1 with A12+, posting a 12.6% share (up from 11.5%) of hours tuned. UP! 99.3 holds top spot for F25-54, delivering an 21.7% share (down from 18.6 %). NOW Radio tops the list for M25-54 with an 10.0% share, closely followed by KiSS 91.7 with 9.9%. For M18-34, play 107 is out in front at 16.3%. In the hotly-contested F18-34, CISN led with 27.6%, followed closely by UP! 99.3, delivering 26.6%. 

Calgary: CBC Radio One leads the way for A12+ with a 17.4% share. CBC Radio One is also popular with women, taking #1 spot for F25-54, delivering a 10.2% share, followed by Star 95.9 with 9.7%. For M25-54, 90.3 Amp Radio rules with a 13.0% (up from 12.9%). Amp Radio is also in the top spot for M18-34, delivering a 22.7% (up from 19.9%). Virgin Radio tops F18-34, posting a 10.8%, followed by CJAY at 10.7%.

Montreal: Radio Canada Premiere is #1 for A12+ (Franco) with a 20.2% share (down from 20.8%). For A12+ (Anglo), CJAD 800 is #1 with a 30.8% (down from 33.8%).  105.7 Rythme-FM is tops with women, taking #1 spot for F25-54 (Franco), delivering an 18.3% share. For F25-54 (Anglo), the Beat 92.5 is out in front with a 26.5% share (up from 21.4 %). For M25-54 (Franco), Radio Canada Premiere is on top with a 19.5% share.  For M25-54 (Anglo), the Beat is #1 at 21.9%. 

The post Summer PPM ratings for Montreal, Toronto, Calgary, Edmonton & Vancouver appeared first on Broadcast Dialogue.

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail : davidbray@brayandpartners.com  

Web sites: brayandpartners.com, davidbray.ca

We have come to a crossroads in terms of radio measurement. Significant methodology changes are on the horizon. Numeris is looking at replacing diaries with a different approach. They are currently exploring and analyzing two alternatives using a Proof of Concept process. That would leave us with three different approaches, one each for Numeris diary markets, the smaller radioCount markets and the larger PPM markets. Not to mention all of the formerly diary markets that were dropped by Numeris and left without measurement. All of this will undoubtedly result in very significant changes in the way radio is bought and sold. In an upcoming article I will explore the pros and cons of each. It is virtually impossible to think that one set of numbers will be directly comparable to the other methodologies. One has the sense that the whole thing might implode. With all of the challenges that the radio medium has already been facing, this is not good news. There has to date been widespread dissatisfaction with issues such as sample size. Lastly, it will also make it almost impossible to easily compare the past with the future. Speak out now or forever lose the opportunity.

With this book, radio retains an average weekly reach of 81% for Canadians A12+. In home represents 50% of tuning. Out of home represents 50% of tuning. Let’s forge on.

The latest PPM release from Numeris completes the 13-week period covering Feb. 24-May 25, 2025. Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to boom 97.3, delivering a 12.5% share for A12+. boom comes out on top with Women 25-54, with a 13.9% share, closely followed by CHFI with 13.3%. For Men 25-54, boom leads with 13.2%, followed by 680 News with 12.5%. 680 News is also out in front for M18-34 with a 14.6%, followed closely by 102.1 The Edge with 14.5%. CHFI is #1 for F18-34, topping the list at 15.8 % followed by KiSS 92.5 with 14.5%. 

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 14.1% share of hours tuned (up from 13.0%). Taking the top spot for F25-54, is Move 103.5 with an 18.1% share (down from 21.5%). Rock 101 holds the lead for M25-54 listeners, delivering an 11.7% share, followed by CFOX at 10.9%. Move 103.5 is out in front for M18-34 with a 15.0% share of hours tuned. When it comes to Women 18-34, Move also takes a huge lead with 36.0% (up from 33.8%.)

Edmonton: CISN takes #1 with A12+, posting an 11.5 % share of hours tuned. UP 99.3 holds top spot for F25-54, delivering an 18.6% share (down from 15.6 %). KiSS 91.7 tops the list for M25-54 with an 11.2% share (down from 14.8%). For M18-34, KiSS 91.7 is out in front at 21.4% (down from 26.1%). CISN led with F18-34, delivering 26.2%. 

Calgary: CBC Radio One leads the way for A12+ with a 16.4% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 12.2% share. For M25-54, 90.3 Amp Radio rules with a 12.9%. Amp Radio is also in the top spot for M18-34, delivering a 19.9%. Virgin Radio tops F18-34, posting a 13.4%, followed by CJAY at 13.3%.

Montreal: Radio Canada Premiere is #1 for A12+ (Franco) with a 20.8% share. For A12+ (Anglo), CJAD 800 is #1 with a 33.8 % (up from 32.1%). Cite-FM is tops with women, taking #1 spot for F25-54 (Franco), delivering a 16.1% share, tied with 98.5 FM also at 16.1%. For F25-54 (Anglo), The Beat 92.5 is out in front with a 21.4% share (up from 20.3%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.9% (down from 24.9%). For M25-54 (Anglo), CHOM-FM is #1 at 18.3 % (up from 17.8 %). 

The post Spring PPM Ratings for Calgary, Edmonton, Vancouver, Toronto & Montreal appeared first on Broadcast Dialogue.

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail : davidbray@brayandpartners.com  

Web sites: brayandpartners.com

davidbray.ca

It’s time to come in from the cold to see what PPM has in store for us this time around. With the limited sample sizes there is always something surprising. 

With this book, radio retains an average weekly reach of 80% for Canadians A12+. In home represents 53% of tuning. Out of home represents 47% of tuning. We should note that for Canadians, 13% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The latest PPM release from Numeris completes the 13-week period covering Nov. 25, 2024 – Feb. 23, 2025. Let’s look at the five PPM markets.

Toronto: In this book, call it a sweep for CHFI, with the numbers positively affected by their all-Christmas format, prior to Dec. 25. CHFI delivered a 14.9% share for A12+. CHFI-also comes out on top with Women, 25-54, with a 23.1% share (up from 13.7%). For Men 25-54, CHFI leads with 15.5 %. In a surprising shift, CHFI is additionally out in front for M18-34 with a 16.9% and F18-34, topping the list at 24.6%. 

Vancouver: CBC Radio One grabs the #1 spot, A12+, with a 13.0% share of hours tuned, followed by Move 103.5 at 12.8%. Much like CHFI, Move had been airing all- Christmas music prior to the big day. Move takes top spot for F25-54, with a 21.5% share. Virgin Radio holds the lead for M25-54 listeners, delivering an 11.2 % share, followed by CFOX at 9.4 %. Move 103.5 is also out in front for M18-34 with a 16.7% share of hours tuned, and secures a huge lead with Women 18-34, with a 33.8% share (up from 30.3%). 

Edmonton: CISN Country takes #1 with A12+, posting a 9.7% share of hours tuned. UP 99.3 holds top spot for F25-54, delivering a 15.6 % share (down from 17.3 %). KiSS 91.7 tops the list for M25-54 with a 14.8 % share (up from 11.8%). For M18-34, KiSS is also out in front at 26.1%. CISN led F18-34, delivering a 27.2% share. 

Calgary: CBC Radio One leads the way for A12+ with a 15.2% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 17.2% share. For M25-54, Star 95.9 rules with a 12.8%, followed by X92.9 at 12.4%. X92.9 is also in the top spot for M18-34, delivering a 16.8%. JACK FM tops F18-34, posting an 11.2%.

Montreal: ICI Radio Canada Premiere is #1 for A12+ (Franco) with a 19.7 % share.  For A12+ (Anglo), CJAD 800 is #1 with a 32.1% (up from 31.3 %). 105.7 Rythme FM is tops with women, taking #1 spot for F25-54 (Franco), delivering an 18.2 % share. For F25-54 (Anglo), The Beat 92.5 is out in front with a 20.3% share (down from 24.3%). For M25-54 (Franco), CHMP 98.5 FM is on top with a 24.9% share (up from 23.3%). For M25-54 (Anglo), CHOM-FM is #1 at 17.8% (down from 19.9 %). 

The post Winter PPM Radio Ratings for Calgary, Edmonton, Vancouver, Montreal & Toronto appeared first on Broadcast Dialogue.