NLogic has announced a new partnership with Denmark-headquartered AudienceProject that will see the introduction of a new cross-platform campaign measurement solution in Canada.
Built on the AudienceReport platform, which is currently active in multiple European countries, the solution will be integrated with NLogic tools like Video Planner with a goal to helping advertisers assess digital campaign performance and make better-informed planning and optimization decisions.
The Numeris audience and advertising data solutions subsidiary says it’s looking ahead to integrating linear TV data as part of the evolution toward full cross-platform video measurement, in line with Numeris’ upcoming launch of National Video Audience Measurement (VAM), which aims to provide consistent measurement across digital platforms and linear TV.
NLogic says the introduction of the new solution marks a significant step in modernizing Canada’s media measurement landscape.
“We’re thrilled to launch this partnership to help our clients better understand the unique audiences reached across streaming ecosystems—something our buy-side clients have been asking for,” said Sue Haas, President & COO of NLogic, in a company announcement. “This is not just a new tool—it’s a strategic move toward eliminating data and measurement silos. We’ve worked closely with stakeholders to ensure the solution reflects their priorities—clarity, trust, and collaboration—with a foundation we can continue to build on.”
Andrea Hunt, President & CEO of the Association of Canadian Advertisers (ACA), called the launch a “meaningful step forward” for the industry.
“As the ACA has been leading and advocating for cross-media measurement adoption in Canada, this launch reflects meaningful progress toward our members’ goal of a more transparent, accountable, and representative measurement ecosystem. It’s a meaningful step forward for the Canadian advertising industry, helping adapt global measurement capabilities to our local market,” said Hunt. “We’re proud to work with our members and NLogic/Numeris on this continued journey to support smarter, more objective, data-driven decisions.”
NLogic says the milestone is the first in a series of initiatives to deliver deeper, more rigorous insights into Canadian consumer viewing habits—supporting advertiser effectiveness, agency planning precision, media partner accountability, and ultimately, a better media experience for consumers.
