Announced at the inaugural Bell Cybersecurity Summit in Toronto, Bell says Bell Cyber helps advance its goal of becoming the country’s “most trusted Managed Security Services Provider (MSSP).”

The new brand promises to offer next generation Security-as-a-Service (SECaaS), “combining Bell’s internal security platforms, telco-grade infrastructure and resiliency DNA with real-time threat detection and advanced Security Operations Centre (SOC) capabilities.”

Also announced at the summit was Bell Cyber’s new autonomous SOC, purported to use AI and automation to detect and contain threats in under five minutes. Its announcement noted that its SECaaS platform is hosted on a secure, Canadian cloud, ensuring customer data is housed, governed and managed entirely within Canada “offering peace of mind amid growing geopolitical uncertainty and increasingly sophisticated threat actors.”

“Today we celebrate the launch of Bell Cyber, a big milestone we’ve been working on for our customers. Leveraging Ateko and Bell AI Fabric solutions, Bell Cyber is a central pillar of our strategy to lead in Enterprise with AI-powered solutions,” said John Watson, Group President of Bell Business Markets (BBM), AI and Ateko. “This announcement is an investment in the security of our customers and our country, strengthening our ability to protect enterprises and institutions in an increasingly complex threat landscape.”

Bell Cyber partners include Palo Alto Networks, Cisco, Microsoft and Fortinet.

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The new TSN Shop delivers a curated shopping experience for TSN viewers through Shopsense AI’s shoppable TV technology, beginning tonight during the CFL on TSN’s Friday Night Football. The network says the TSN Shop will expand into additional sport properties over the coming year, offering unique opportunities for brands to connect directly to fans.

“With the expansion of our Shopsense AI partnership to include TSN, we’re continuing to redefine how viewers interact with Bell Media content,” said Matt McGowan, Senior Vice-President, Business Solutions, in an announcement. “This new collaboration allows sports fans to enjoy an interactive viewing experience, while we’re able to provide Bell Media clients with customized opportunities that connect them directly with TSN audiences.” 

“With the launch of the innovative new TSN Shop, we’re giving Canadian sports fans a unique and exciting way to connect with their favourite teams and TSN personalities,” added Shawn Redmond, VP, Bell Media Sports. “This new partnership makes the TSN Shop the prime online destination for brands looking to reach fans across the country, debuting tonight in the CFL ON TSN, and soon expanding to include many more of the marquee sports properties that live on Canada’s Sports Leader.” 

Bell Media previously announced the partnership in December, marking Shopsense’s first expansion outside of the U.S. and the first integration of its Commerce OS into Canadian entertainment programming. It debuted on CTV’s The Good Stuff with Mary Berg and ETALK, offering host- and celebrity-inspired fashion and home décor, among other products.

Bell says the expansion furthers its plans to scale shoppability across its content library, including award shows, scripted dramas, and unscripted programs, “paving the way for immersive, interactive television experiences.” 

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Bell AI Fabric promises to create a national network, starting with a data centre supercluster in B.C., that aims to provide upwards of 500 MW of hydro-electric powered AI compute capacity across six facilities. The company said in an announcement on Wednesday that the project underscores its capabilities as a leading full-stack AI Managed Service Provider that can support Canadian businesses and governments across a variety of AI needs, from strategy and applications development through infrastructure deployment.

The first of Bell’s AI Fabric facilities will come online in June, in partnership with AI inference provider Groq and the launch of its 7 MW AI inference facility in Kamloops. Bell says additional AI facilities will come online by the end of 2026 in Merritt, including a 26 MW AI data centre being built in partnership with Thompson Rivers University (TRU).

The data centre at TRU will be designed to host AI training and inference, providing students and faculty with access to cutting-edge compute capabilities, both at TRU and nationally through integration with the BCNET network. The data centre is also being integrated into the district energy system, with waste heat being repurposed to provide energy to TRU’s buildings.

The company says two other AI datacentres with a combined capacity of more than 400 MW are also in the advanced planning stages. Bell says other facilities planned across the country will take advantage of its real estate assets.

“Bell’s AI Fabric will ensure that Canadian businesses, researchers, and public institutions can access high-performance, sovereign and environmentally responsible AI computing services,” said Mirko Bibic, President & CEO, BCE and Bell Canada. Through this investment, Bell is immediately bolstering Canada’s sovereign AI compute capacity, while laying the groundwork to continue growing our AI economy. This is transformational for our customers, for Canada and for Bell.”

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