Announced at the China Esports Conference (GEC) in Shanghai, ActiveVoices is being billed as a first-of-its-kind AI platform, empowering creators with features like instant translation, dubbing, and multi-platform publishing across YouTube, TikTok, Twitch, and Instagram. At launch, the platform features support for more than a dozen languages, including English, Spanish, Mandarin, Hindi, Indonesian, and Arabic, enabling creators to overcome language barriers to expand their global audience reach and revenue opportunities without incurring additional production costs.

“AI can either centralize control or empower people. ActiveVoices is built entirely around creator empowerment,” said Adam Adamou, Co-Founder and CEO of OverActive Media, in a company announcement. “With one click, creators can authentically engage new audiences in Madrid, Riyadh, Shanghai and beyond, amplifying their original voices rather than manufacturing new ones. ActiveVoices ensures creators retain complete control of their content and identity while effortlessly unlocking global fanbases and revenue opportunities.”

“ActiveVoices is more than a product; it’s a strategic growth engine for OverActive,” he added. “By combining high-margin SaaS revenue with our owned distribution and creator network, we’re building scalable digital infrastructure that transforms our audience reach into long-term commercial value. This marks a pivotal step in OverActive’s evolution, expanding our business into a global media and technology platform.”

OverActive, which went public in 2021 and is traded on the TSX, is best known for its ownership of esports teams, including its Toronto-based Call of Duty League franchise, Toronto Ultra.

The company, which Bell Media acquired a minority stake in in 2019, says it’s uniquely positioned to scale ActiveVoices by leveraging its direct digital reach with its global fan base, boasting more than 1 million followers across Toronto Ultra’s channels alone. The platform will debut with a pilot program branded KOI Voices, offered initially to partners and its creator network under its Spanish pro esports organization, Movistar KOI, and the Toronto Ultra brand, with additional partners to be invited in the coming months. Following the pilot, ActiveVoices will officially launch as a commercial SaaS product for esports teams, agencies, and creator networks.

OverActive has partnered with multimedia translation company, Aview, to support infrastructure and tech development.

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The streamer released data Thursday saying its video podcast consumption is up more than 20% since the program’s launch, with payouts to creators in January increasing by 300% year-over-year.

The company said hundreds of creators surpassed $10,000 in monthly revenue on Spotify, with the top earners crossing well into six figures in the first month alone.

Among the podcasts experiencing that success through the program are Modern Wisdom, hosted by Chris Williamson, which increased consumption on Spotify by 36%; We’re All Insane, the mental health podcast hosted by Devorah Roloff, which earned more than $17,000; and Kinda Funny Gamecast, a video game podcast that has purportedly earned $10,000. 

The Spotify Partner Program offers creators multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement in select markets, as well as ad monetization on Spotify Free and other podcast platforms.

“As video consumption continues to grow on Spotify, we aim to give creators more opportunities to earn while giving our users a more seamless and delightful viewing experience,” the company said in a release.

According to data from Cumulus Media, the share of Americans watching video podcast content continues to rise, reaching 40% of all users last year – a 12 percentage point increase from 2022.

On this side of the border, YouTube has surged as the preferred platform to consume podcasts, according to the latest Canadian Podcast Listener survey, moving from 29% to 35% year-over-year.

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Kayvon Beykpour, Twitter’s Consumer Product Lead, told an invite-only global press event Thursday morning that with a focus on evolving the app “beyond 280 characters,” monetization presents a huge opportunity to those with followings to earn income and an economic incentive to increase healthy discourse.

“At its best, we think Twitter can be the conversational layer of the internet,” said Beykpour. “We want to enable everyone on Twitter to express themselves however they feel comfortable whether through a Tweet, whether using their actual voice in a live conversation or through longer forms of expression like a newsletter.”

Beykpour said Twitter has been focused “on turning followers into fans and fans into funds.”

The Tips feature will enable one time payments via third party platforms like Cash App, GoFundMe, or a Bitcoin address. Tips also integrates the Bitcoin Lightning Wallet, which generates an invoice and notification to creators, who have the option to have a reply experience with their supporters. Twitter plans to add more third party providers to expand the feature’s global coverage over time.

“We want to make this a frictionless experience,” said Esther Cawford, Product Lead for Creator Monetization. “We recognize it is still early days for digital currencies, but we think that is the future and so we’re going in that direction by adding those features, while also still having traditional banking services and third party providers that use other currencies to transact with.”

Twitter is also introducing a fund for Spaces hosts that will provide financial, technical and marketing support for creators interested in creating recurring programming, in addition to rolling out access to ticketed features so Spaces hosts have the option to get compensated.

Additionally, Spaces creators will be able to enable Recording and Replay, so people can experience Spaces conversations after they happen, with the promise of improved discovery to come.

In Beta

Twitter continues to test a number of features including:

• Communities: a way to easily find and connect with people who want to talk about the same things you do. An initial number of Communities are being tested with more to roll out in future. Community conversations are public, but “narrowcasted” with tweets only spread into other timelines if a community member chooses to quote tweet it.

• Super Follows: a monthly subscription service allowing creators to charge for access to an extra level of content like behind-the-scenes thoughts and private conversations. For now, iOS users in the U.S. and Canada can subscribe to Super Follow a group of initial creators. 

• NFT Authentication: including visual badges and insight into provenance

As part of a move toward allowing users “to create a space that is their own,” the app is also testing a number of features that allow more control over what content they see and interact with.

• Safety Mode: a new safety feature to auto-block accounts similar to the ones you’ve blocked already.

• Community moderation: As noted above, Communities are publicly visible, with moderators and norms specific to that community, above and beyond the Twitter Rules. 

• Heads Up: allows users to gauge the vibe of a conversation before jumping in. The app plans to experiment with giving people a heads up before they join a potentially heated discussion. 

• Automated Accounts: profile indicators that let users know if they’re talking to a real person or an automated bot. Twitter plans to identify more account types, like businesses, brands, and memorialized accounts in the future.

• Word filters: specific to words people don’t want to see in their replies, including targeted name calling or emojis. 

• Remove yourself from a convo: remove yourself from a convo that you don’t want to be in. The person who @mentioned you won’t be notified that you’ve quietly left the thread. Twitter also plans to introduce a similar “Remove followers” option for those who feel blocking is too aggressive.

Christine Su, Product Lead for Conversational Safety, said with people not having a “one-size fits all” comfort level when it comes to personal boundaries, Twitter wants to encourage participation from women and marginalized persons. She told Thursday’s call that they’re already seeing women disproportionately use the app’s recently-introduced “Control Your Replies” feature that can be enabled mid-conversation.

“We’re actually seeing them use it even more than we had expected in previous data,” said Su, noting an accompanying decline in abuse reports over the last four weeks. “This is really good news because we’re seeing that people across the board are taking conversations into their own hands instead of waiting for Twitter to take action. I think that’s personally really important for harm reduction.”

Su said they’re finding those using the feature are those it was built for, including activists in the spotlight, journalists, and women in tech.

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