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Super Channel unveils new ‘Canadian, Always’ logo

March 11, 2025

As Canadians rally behind local businesses, Super Channel is doubling down on its roots, unveiling a new logo featuring the iconic maple leaf and the tagline, “Canadian, Always.”

“Now is the time to support Canadian,” said Don McDonald, President & CEO, Super Channel, in a company announcement. “This isn’t just a logo update—it’s a celebration of our Canadian identity and a love letter to our country, ‘the true North strong and free’. The maple leaf rebrand in the Super Channel logo is a symbol of our Canadian roots and our ongoing mission to deliver the best in local and international entertainment to audiences nationwide.”

This month, the broadcaster is boasting 100% Canadian content on its Super Channel Quest lineup, 81% Canadian content on Super Channel Fuse, and 65% Canadian content on Super Channel Heart & Home.

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Connie Thiessen https://broadcastdialogue.com

Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

Super Channel unveils new ‘Canadian, Always’ logo

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