Williams, who has served on the board for the last six years, is Senior Director, Media at CIBC, leading media strategy, planning and channel investments within CIBC Marketing, focused on measuring media performance and evolving media investment strategy.

She succeeds Perry Macdonald, who departed Bell Media earlier this year and his position as Vice-President, Advertising Sales and Partnerships.

In an announcement, the audience measurement agency and solutions provider said the leadership transition “signals a strategic focus as Numeris and NLogic intensify efforts to unite agencies, broadcasters, publishers, and advertisers around a common vision: building a more agile, transparent, and future-ready measurement framework.”

“With Melissa Williams at the helm, the organizations aim to accelerate the adoption of transformative initiatives such as National VAM, the industry’s first Cross-Platform Video Audience Measurement solution built on standardized metrics and passive measurement, along with the upcoming launch of Enhanced TAM, a hybrid measurement solution offering increased stability and greater clarity across linear TV viewing,” the agency continued, adding that it’s also continuing to prioritize developments in the audio media landscape to better measure how Canadians are engaging with broadcast radio, streaming and podcasts.

“As the media landscape continues to evolve, our industry needs a unified and transparent approach to measurement that reflects the realities of Canadian audiences today and in the future” said Alicia Olson-Keating, President & CEO of Numeris and NLogic. “The appointment of Melissa as Board Chair reinforces our commitment to innovation, collaboration, and delivering actionable insights that empower stakeholders.”

“This is a critical time for our industry,” added Williams. “I’m really pleased to take on this role and work alongside our partners to build a collaborative and forward-thinking media audience ecosystem. Together, we can unlock new opportunities for growth, transparency, and trust.”

The board is rounded out by Vice Chair Kevin Johnson, Chief Executive Officer, GroupM Canada; Dave Daigle, VP, Local TV, Radio & Bell Media Studios, Bell Media; Brad Danks, Chief Executive Officer, OUTtv Network and OMG Media Group; Hisham Ghostine, General Manager & Chief Revenue Officer, Media Solutions, CBC/Radio-Canada; Deb Gurofsky, VP, Partnerships – Media Pulse, Blue Ant Media; Steve Jones, President, Stingray Radio; Samantha Kelley, CEO, Touche! Canada and OMG Montreal; Christopher Mercer, Senior Vice President, Media Sales and Solutions, Corus Entertainment; Michelle Mruck, Director, Fabric & Home Care Media, Procter & Gamble; Rod Schween, President, Pattison Media; and Janice Smith, Vice President of National Media Sales, Rogers Sports & Media.

The post Melissa Williams appointed Chair of Numeris, Nlogic appeared first on Broadcast Dialogue.

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail : davidbray@brayandpartners.com  

Web sites: brayandpartners.com, davidbray.ca

We have come to a crossroads in terms of radio measurement. Significant methodology changes are on the horizon. Numeris is looking at replacing diaries with a different approach. They are currently exploring and analyzing two alternatives using a Proof of Concept process. That would leave us with three different approaches, one each for Numeris diary markets, the smaller radioCount markets and the larger PPM markets. Not to mention all of the formerly diary markets that were dropped by Numeris and left without measurement. All of this will undoubtedly result in very significant changes in the way radio is bought and sold. In an upcoming article I will explore the pros and cons of each. It is virtually impossible to think that one set of numbers will be directly comparable to the other methodologies. One has the sense that the whole thing might implode. With all of the challenges that the radio medium has already been facing, this is not good news. There has to date been widespread dissatisfaction with issues such as sample size. Lastly, it will also make it almost impossible to easily compare the past with the future. Speak out now or forever lose the opportunity.

With this book, radio retains an average weekly reach of 81% for Canadians A12+. In home represents 50% of tuning. Out of home represents 50% of tuning. Let’s forge on.

The latest PPM release from Numeris completes the 13-week period covering Feb. 24-May 25, 2025. Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to boom 97.3, delivering a 12.5% share for A12+. boom comes out on top with Women 25-54, with a 13.9% share, closely followed by CHFI with 13.3%. For Men 25-54, boom leads with 13.2%, followed by 680 News with 12.5%. 680 News is also out in front for M18-34 with a 14.6%, followed closely by 102.1 The Edge with 14.5%. CHFI is #1 for F18-34, topping the list at 15.8 % followed by KiSS 92.5 with 14.5%. 

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 14.1% share of hours tuned (up from 13.0%). Taking the top spot for F25-54, is Move 103.5 with an 18.1% share (down from 21.5%). Rock 101 holds the lead for M25-54 listeners, delivering an 11.7% share, followed by CFOX at 10.9%. Move 103.5 is out in front for M18-34 with a 15.0% share of hours tuned. When it comes to Women 18-34, Move also takes a huge lead with 36.0% (up from 33.8%.)

Edmonton: CISN takes #1 with A12+, posting an 11.5 % share of hours tuned. UP 99.3 holds top spot for F25-54, delivering an 18.6% share (down from 15.6 %). KiSS 91.7 tops the list for M25-54 with an 11.2% share (down from 14.8%). For M18-34, KiSS 91.7 is out in front at 21.4% (down from 26.1%). CISN led with F18-34, delivering 26.2%. 

Calgary: CBC Radio One leads the way for A12+ with a 16.4% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 12.2% share. For M25-54, 90.3 Amp Radio rules with a 12.9%. Amp Radio is also in the top spot for M18-34, delivering a 19.9%. Virgin Radio tops F18-34, posting a 13.4%, followed by CJAY at 13.3%.

Montreal: Radio Canada Premiere is #1 for A12+ (Franco) with a 20.8% share. For A12+ (Anglo), CJAD 800 is #1 with a 33.8 % (up from 32.1%). Cite-FM is tops with women, taking #1 spot for F25-54 (Franco), delivering a 16.1% share, tied with 98.5 FM also at 16.1%. For F25-54 (Anglo), The Beat 92.5 is out in front with a 21.4% share (up from 20.3%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.9% (down from 24.9%). For M25-54 (Anglo), CHOM-FM is #1 at 18.3 % (up from 17.8 %). 

The post Spring PPM Ratings for Calgary, Edmonton, Vancouver, Toronto & Montreal appeared first on Broadcast Dialogue.

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail : davidbray@brayandpartners.com  

Web sites: brayandpartners.com

davidbray.ca

It’s time to come in from the cold to see what PPM has in store for us this time around. With the limited sample sizes there is always something surprising. 

With this book, radio retains an average weekly reach of 80% for Canadians A12+. In home represents 53% of tuning. Out of home represents 47% of tuning. We should note that for Canadians, 13% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The latest PPM release from Numeris completes the 13-week period covering Nov. 25, 2024 – Feb. 23, 2025. Let’s look at the five PPM markets.

Toronto: In this book, call it a sweep for CHFI, with the numbers positively affected by their all-Christmas format, prior to Dec. 25. CHFI delivered a 14.9% share for A12+. CHFI-also comes out on top with Women, 25-54, with a 23.1% share (up from 13.7%). For Men 25-54, CHFI leads with 15.5 %. In a surprising shift, CHFI is additionally out in front for M18-34 with a 16.9% and F18-34, topping the list at 24.6%. 

Vancouver: CBC Radio One grabs the #1 spot, A12+, with a 13.0% share of hours tuned, followed by Move 103.5 at 12.8%. Much like CHFI, Move had been airing all- Christmas music prior to the big day. Move takes top spot for F25-54, with a 21.5% share. Virgin Radio holds the lead for M25-54 listeners, delivering an 11.2 % share, followed by CFOX at 9.4 %. Move 103.5 is also out in front for M18-34 with a 16.7% share of hours tuned, and secures a huge lead with Women 18-34, with a 33.8% share (up from 30.3%). 

Edmonton: CISN Country takes #1 with A12+, posting a 9.7% share of hours tuned. UP 99.3 holds top spot for F25-54, delivering a 15.6 % share (down from 17.3 %). KiSS 91.7 tops the list for M25-54 with a 14.8 % share (up from 11.8%). For M18-34, KiSS is also out in front at 26.1%. CISN led F18-34, delivering a 27.2% share. 

Calgary: CBC Radio One leads the way for A12+ with a 15.2% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 17.2% share. For M25-54, Star 95.9 rules with a 12.8%, followed by X92.9 at 12.4%. X92.9 is also in the top spot for M18-34, delivering a 16.8%. JACK FM tops F18-34, posting an 11.2%.

Montreal: ICI Radio Canada Premiere is #1 for A12+ (Franco) with a 19.7 % share.  For A12+ (Anglo), CJAD 800 is #1 with a 32.1% (up from 31.3 %). 105.7 Rythme FM is tops with women, taking #1 spot for F25-54 (Franco), delivering an 18.2 % share. For F25-54 (Anglo), The Beat 92.5 is out in front with a 20.3% share (down from 24.3%). For M25-54 (Franco), CHMP 98.5 FM is on top with a 24.9% share (up from 23.3%). For M25-54 (Anglo), CHOM-FM is #1 at 17.8% (down from 19.9 %). 

The post Winter PPM Radio Ratings for Calgary, Edmonton, Vancouver, Montreal & Toronto appeared first on Broadcast Dialogue.